Launching the 2017 Ford F-150 with help from 
a family of three in Moab, Utah. 

Meet the owners of Western Spirit, including Kip, their ever-curious eleven year-old.

Benjamin Roy

Ford says the 2017 F-150 is a wake-up call for every full size truck out there, and they’re  not joking. Up, down, over and around—the new 3.5L Ecoboost engine paired with a 10-speed tranny and wrapped in aluminum was turning heads and tackling serious terrain, even with a trailer in tow.


Our approach centered on the owners of Western Spirit Cycling, including Kip, their rip-roaring, ever-curious eleven year old. With a full fleet of Fords, we focused on why they chose the F-150 for personal use. Each feature received its own special stage, from the twin-panel Moonroof to Pro Trailer Backup Assist—so easy even a pro mountain biker could use it!


We broke the Ford series down (don’t worry, the truck was fine) into three highly-addictive stand-alone episodes. This is branded entertainment at its finest; viewers are just as likely to head out to the Ford dealership as they are to book a trip to Utah.



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